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| Successfully
selling upscale products takes a different creative mentality. When
John Wood asked Geri how to move expensive Porsches off his lot,
she came up with this ad, which propelled his Porsche sales upward
and gave not only Porsche buyers, but John Wood Porsche the instant
recognition needed. |
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| Selling
used Ferraris is not an easy job. Stunz | Konstantin specializes
in devising creative strategies that are targeted to special markets. |
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| Each
marque has slightly different buyers. Stunz | Konstantin pinpoints
those buyers - successfully - and cost-effectively. And note - S&K
was the first to use "pieces" of cars in ads - something
unheard of when this ad came out in 1988. |
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| Giving
this marque a family feel with other John Wood Dealerships, S&K
came up with this positioning - one which proved so on-target that
Audi used the same positioning in an Audi TV ad in the late 1990s. |
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| Positioning
this Chevy Dealer as "America's Best Value" increased
their sales so much - so fast that it enabled the owner to draw
attention to his dealership and sell his business - which was his
primary goal. |
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| A
different approach - showing products in a more interesting light.
That's what Stunz | Konstantin does well - time after time. |
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| This
ad propelled sales and amazed the client with it's effectiveness.
This ad moved almost every car - 45 - over a weekend. Cars that
were the hardest on the lot to move. And it worked time after time
- each time S&K used this ad with different cars, sales jumped. |
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| Special
seasons need special events. A tag sale was disguised in this sophisticated
approach. And not the Honda "H" at the top of the page
- S&K knew that symbol was the one Honda should be using for
brand recognition back in 1986. If you notice, that's precisely
what they are doing today... |
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The
right image. Z&W has used this positioning since 1985. It
was the right image. It still is the right image. Timeless advertising
that pinpoints target audiences. An S&K specialty.
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| Gee
- if this ad seems familiar, it could be because it has been ripped
off so many times since S&K produced this ad in 1986. Apple
computer is using this concept, and Suzuki has combined this with
the "quick" ad to make up their current campaign (6/01).
Advertising on the cutting edge - by Stunz | Konstantin. |
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| Advertising
with an attitude. That's what Geri Konstantin perceived this SAAB
client needed. And it worked. The client actually "complained"
he had sold all his cars, wasn't able to get any more and asked
to stop running the ad because he couldn't meet the demand.
Strategic
advertising with a fresh approach. That's what Stunz |
Konstantin does best.
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