Geri S. Konstantin
		Named as one of the best 3 ads in the US by ADWEEK and cited twice for excellence by ART DIRECTION Magazine, this ad, part of a campaign, clearly positioned AMF as the leader in the manufacture of bowling balls on the cutting edge of technology.
					A good ad always makes the most of all available surrounding factors . Here, to convey the change to daylight savings time and promote New York Telephone's "time" service line, Geri came up with the idea of using "Monsters" checking the time on their watches after hearing the correct new time - - on Halloween... This ad ran on Halloween in the major New York City newspapers, and was very successful - capturing a monstrous amount of attention .
					One of the most acclaimed Dannon Body ads, this "downhill run" ad quickly conveyed Dannon's product benefits while targeting a specific audience-- athletes.   When Plymouth needed a full line spot that would feature their new line of cars while conveying they were America's highest gas mileage cars, Geri came up with the solution. Shot in the Californian desert, the 30 second television called "Last Gas" featured the new line of Plymouths passing by the last gas stop before crossing the desert. After each car passed by, the old man at the pump would futilely shout "Last Gas" at the cars as they passed by. At the end of the spot, the unsuccessful gasoline attendant gives up, hits the gas pump and the "LAST GAS" sign swings down. Geri Konstantin was an important part of the team that "saved" The New Chrysler Corporation from bankruptcy, creating many TV spots including the spots that featured Lee Iacocca, plus most of the Plymouth Reliant-K FWD demo spots and all Plymouth introductory newspaper ads.   Geri procured all the line art for Plymouth and created these highly successful intro ads. Combined with a series of dramatic front-wheel-drive demonstration ads Geri created, this effort played a key part in turning Chrysler around.   The image of the cigarette burning in the ashtray started with this ad, created by Geri for the Tobacco Institute in 1980. An image you see over and over again in connection with tobacco issues today - 20 years later.
	Geri worked closely for many years with Johnson & Johnson and outside suppliers in the development and testing of a line of Child Development Toys. She has considerable knowledge of FTC and FDA regulations, retail shelf positionings, trademark usage and advertising law. Geri has extensive experience in new product creation and roll-outs, package and price testing, focus groups, qualitative and quantitative testing, concept board and concept statement materials creation and testing. Close